VISUAL IDENTITY 

The symbols shown are aligned with the theme Be Bold, with the context being a rock metal music conference. It was important to maintain a professional appearance, while still having the exciting and rebellious nature of the musical genre. The thought process behind the shapes was to reference the common sharp and curved elements used in so many metal band logos. The symbols started off with a circular border, so they could easily be seen as pairs. Though the constricting nature of that border seemed off brand for the genre. They now still hold the circular shape, but have sharp points directing outwards, feeling more energetic. The color palette was always planned to be darker, with pops of bold saturated colors. These colors can be recognized as frequently used for album covers in the genre.