REBRANDING AND PACKAGING

The goal of this project was to redesign a package that was wasteful and harmful towards our environment. I chose to work on the Kraft Parmesan Cheese product, a brand that is common in my own household. After researching the amount of plastic used in the current product, the collected data is presented in the typical nutrition facts label. Since changing the materials used, I designed a label that would better suit the values of this product. Aiming for a familiar,  environmentally conscious, and joyful brand.