REBRANDING

This project involved speaking with a small business and working alongside them to develop a new brand image. "Distinguished Design and Print" (DDP) was transformed into "Design and Print Innovation". The owners allowed me to utilize their existing logo to create a new one, based on their current market and business plan. From the feedback of both my professor and the owner, Michael DeSantis, I was able to develop the final logo, as seen on the left. 

There was no intention to actually replace the DDP logo, rather to gain experience working with an existing company and real world consumers.